Fondation Les Anges Gardiens was created from the ground up and required a complete brand and digital presence from day one. There was no existing identity, website, or communication framework to support the foundation’s mission. The challenge was to define a credible and emotionally grounded brand capable of inspiring trust immediately. At the same time, the website had to clearly explain the foundation’s purpose, impact, and ways to contribute. Everything needed to be built with long-term consistency, clarity, and scalability in mind.

Stinson developed the brand identity, visual language, and tone for Fondation Les Anges Gardiens entirely from scratch. A complete brand guideline was created to ensure consistency across all current and future communications. The website was designed as the foundation’s primary public touchpoint, translating the brand into a clear, emotional, and accessible digital experience. Particular attention was given to content structure, user flow, and donation clarity to encourage engagement and trust. The result is a cohesive brand and website that provide a strong foundation for growth, awareness, and community support.