New owner, bold target: turn Camping Eau Gillies into the go to destination in Témiscamingue. Discovery relied on Facebook and word of mouth, while the offer was split across camping, restaurant, motel and worker packages. Multiple audiences, two strong seasons, one brand story to tighten. The homepage needed to lead with camping, the booking path had to be obvious, and policies plus taxes had to be crystal clear. We also had to spotlight real differentiators like the heated pool, lakefront access and future water park plans. Bottom line: cut confusion and lift direct bookings.

Stinson reframed the brand around a simple promise: instant relaxation with zero hassle. We designed a lean, action first IA: Home, FAQ, Booking, Restaurant with request form, Motel, Camping, Workers, Activities, News synced with Instagram and Facebook, About, Contact. The hero prioritizes camping, then restaurant and motel. We built a clean booking flow, made policies and the 19 percent tax transparent, and showcased hard facts and capacity: 62 full service lots, 1 rental cabin, 7 motel rooms, boat dock. The result is a site that guides, reassures and converts while setting the stage for future expansion.